The creation of the Medieval Mile Pass in recent years by Kilkenny Chamber of Commerce has enabled visitors to access local tourist attractions with one simple entry ticket and has generated more than 3,750 visitors to date. The increasing demand for the pass needs to be supported as part of the County Development Plan and incorporated on all marketing initiatives for the marketing of the tourism attractions in the City. The Medieval Mile Pass should be included on all tourism collateral including the visitor guide and tourist signage within the public realm. Support for the pass could enable the development of an online version bringing even more footfall to the attractions. This cannot be achieved in its current format and will need financial input from the relevant stakeholders.